MarketStar

MarketStar is a B2B sales outsourcing firm and the pioneer of Sales as a Service®, a model for end-to-end outsourced sales that the company has delivered for more than 36 years. Its work spans demand generation, pipeline development, customer acquisition, partner enablement and customer success, executed through AI-driven insights and CRM-aligned processes. The firm employs more than 3,000 people and operates in over 90 countries, with multilingual, in-region teams; it is headquartered in Ogden, Utah.

The company's client base spans several technology-heavy verticals, including SaaS, Cloud, Cybersecurity, AdTech, eCommerce, hardware and IT services. That breadth, combined with a global and multilingual team structure, shapes a working environment organised around distributed, in-region sales operations rather than a single office location.

MarketStar describes its approach as combining “Actual Intelligence” with artificial intelligence - preserving human judgement, creativity and decision confidence in enterprise sales while using technology to reduce friction. The company states a commitment to six core values and to creating growth for its people and communities as well as its clients.