vineyard vines is an American clothing and accessory retailer founded in 1998. The company sells preppy, coastal-inspired apparel and accessories for men, women, and children, beginning with its founding product line of neckties. Its offerings have since expanded to include shirts, polos, shorts, swimwear, and accessories.
The company operates over 100 retail locations across the United States, in addition to a thriving e-commerce business. It is headquartered in Stamford, Connecticut, with roots tracing to Martha's Vineyard, Massachusetts. vineyard vines remains privately held and has built its success without raising equity funding.
The brand is known for its pink whale logo and the philosophy that "every day should feel this good." The company competes in the retail, apparel, and e-commerce sectors.
