Ethos

Ethos is a life insurance company founded in 2016 that provides a fully online experience for purchasing policies. The company operates at the intersection of insurance and technology, with technical domains spanning technology and data science. Its platform offers term life, whole life, permanent life, and guaranteed issue life insurance, along with final expense policies and free estate planning services that include wills and trusts.

The company offers coverage of up to $3 million, with same-day activation available for eligible applicants. By digitising the traditionally paper-heavy process of buying life insurance, Ethos aims to make the product more accessible to a broader range of consumers.