Cardlytics, Inc.

Cardlytics, Inc., founded in 2008, operates a commerce media platform that leverages first-party purchase data to enable targeted advertising. The company partners with major financial institutions, processing data from approximately 215 million customers and gaining visibility into half of all card-based transactions in the U.S. and a quarter in the U.K. This reach translates to roughly $5.8 trillion in annual consumer spend processed through its systems.

The company's Commerce Media Platform allows advertisers to target, engage, and measure relevant shoppers while delivering personalised cash-back offers to consumers. Cardlytics has paid over $1 billion in customer rewards and claims to have delivered over $46 billion in measurable sales for advertisers. The firm pioneered the card-linked offers industry and works to make its platform accessible to merchants of all sizes.

Cardlytics operates primarily in the U.S. and U.K., serving clients across advertising, financial services, and retail. Its technical work spans purchase data processing, advertising technology, and privacy-safe data handling - a key consideration given the nature of its transaction data. The company is publicly traded on the Nasdaq exchange.